The researchers reported that different levels of globalisation in terms of global consumer culture influence proneness to impulsive buying and poor money budgeting. In a recent study, Czrnecka, Schivinski, and Keles found that cultural values such as individualism and collectivism are determinants of impulsive buying and money budgeting. In a study done by Mattila and Wirtz in 2008, they found that when a consumer perceives that their environment is over-stimulating, they are more likely to make an impulse purchase. Preventing impulse buying involves techniques such as setting budgets before shopping and taking time out before the purchase is made. Some items bought on impulse are not considered functional or necessary in the consumers' lives. Impulse items appeal to the emotional side of consumers.

The logical sequence of the consumers' actions is replaced with an irrational moment of self gratification. Impulse buying disrupts the normal decision making models in consumers' brains. The last type of impulse purchase that Stern includes is 'Planned Impulse Buying.' This type of impulse buying occurs when a consumer goes into a store with certain items in mind, but is waiting for deals to entice them to make the purchase. The third type of impulse purchase is 'Suggestion Impulse Buying' where a consumer sees a product they have never seen before, and convinces themselves that they need the item even though this is their initial encounter with it. The next is called 'Reminder Impulse Buying,' which is when a consumer forgets to add an item to their shopping list, and when they see the item in the store, they remember that they need the item and purchase it. The first is called 'Pure Impulse Buying' where the consumer breaks their normal pattern of consumption. In his article titled, The Significance of Impulse Buying Today, Sid Hawkins Stern describes the four different types of impulse purchases that can be seen.

An increase in impulse purchases has also been linked to the rise of materialism, which often causes people to splurge or make uninformed purchases. From there, it has been expressed that impulse purchases are the result of one's own need to satisfy their wants in competition with their own rational and self-regulatory ideologies. This changed the focus of definition from the product to the consumer. The definition of impulse buying was then updated, referring to the intense urge that a consumer feels when they want to buy an item right then, often causing cognitive dissonance for the consumer. And a 50% discount is like a red flag for a customer and makes this buying even more attractive.The original definition of an 'impulse purchase' was a purchase that unplanned by the consumer that came out of the DuPont Consumer Buying Habits Study that occurred from 1948 to 1965. It can be tempting to buy something new in-store and of the latest collection. Clothing and ApparelĬlothing takes 62%* of all impulse purchases made by consumers. But here is a list of the top 15 most common impulse buys. When consumers have some habits, like drinking coffee every morning, or addictions, like smoking, they’ll buy all these stuff unconsciously and twice more often.Īny product can become an impulse purchase with a more or less likelihood. Goods on sale make customers think that it’s a good deal and a pleasant bonus that they can get at a discounted price.

Sale price influences 88% of impulse buys.

Time-limited offers or those accompanied by a countdown and the idea that something can be got for less money intensify these feelings. They are especially effective on a bad or lazy day, when a buyer is under pressure, tired, or is pressed at work. Shoppers are more likely to make impulse purchases of goods that bring pleasure and cheer them up. To find out what products entice customers to impulse buys, you should know the main factors that may influence their purchasing decisions:

Ipulse buy